Finance, accounting, operations management, and other business functions are not particularly useful if customers are not interested in their products and services. Financial success relies on the marketing team's ability to generate sales. However, the impact of marketing goes beyond mere sales—it involves the entire company. Marketing helps design and launch innovations that enhance or simplify people's lives. This course aims to clarify the ideological underpinnings of business marketing through the historical evolution of the marketing concept
- Enseignant: Mehor hadj m'hamed Mehor hadj m'hamed