This course is designed for first-year master’s students in Service Marketing, helping them develop essential language skills for their field. It enables students to understand and analyze specialized marketing and business documents while enhancing their critical thinking and analytical abilities. The course also focuses on improving writing skills in professional business contexts and expanding knowledge of key business concepts through the correct use of industry-specific vocabulary. Additionally, it strengthens verbal fluency, preparing students for effective communication in real-world business and service marketing interactions.
- Teacher: kafi mimoun